Every day, the world is becoming increasingly digitalized. Today, people can shop, bank, work, entertain themselves, and connect with their families through the Internet. However, with the rise in online activity, there has also been an increase in cyber threats.
There are always hackers, data thieves, and snoopers hunting for sensitive information. This is one reason why cybersecurity is one of the foremost primary concerns for people and businesses.
If you’re interested in helping people stay safe online while earning a side income, starting a white-label VPN side business could be the perfect opportunity for you
In this article, we will explore what a white-label VPN is, its operational features, and how you can start your own VPN business in a few simple steps, even if you are not tech-savvy.
What is a White Label VPN?
A white-label VPN is a Virtual Private Network service that is purchased from a provider and configured to be sold under your business name. The primary VPN company designs and constructs the necessary remote access servers, security features, and technological infrastructure. As a reseller or brand owner, you only need to customize with your logo, website, pricing, and marketing.
What Is the Purpose of Starting a White Label VPN Business?
Many users struggle to select a VPN they can trust with their data. Advertised brands have spent millions on advertisements, but voice recommendations are what many people trust.
That is the point at which you appear. As a white label VPN owner, you have the opportunity to present a credible service branded under your name. There is no need to customize software or manufacture your hardware. Your only task is promotion and dealing with clients. Because of this, your entry into cybersecurity will not require a heavy investment or expose you to significant risks.
Here are a few reasons why starting this side business would be beneficial to you:
- Affordable initial investment: No need to hire developers or buy servers.
- Increased market opportunities: There are users seeking data protection.
- Passive Revenue: Users can subscribe on a monthly or annual basis.
- Location Independent Employment: Ability to work from home or other locations.
- Reputational standing improvement: Ability to control brand image and customer engagement.
What Are White Label VPNs and How Do They Work?
Their work is distribution and marketing, which is far easier than product creation. The provider operates the servers, develops the VPN applications, performs maintenance, manages technical services, and handles all other heavy-lifting tasks. They provide you with:
- Branded applications for Android, iOS, Windows, and Mac.
- A customer web dashboard.
- Payments systems.
- Business lines support.
- Tech Support.
You claim profits from subscriptions while only branding, marketing, and offering limited customer assistance. In return, you will receive a preset profit-sharing amount with every customer payment.
How to Use White Label VPN to Launch a Cybersecurity Side Hustle
Let’s break down the process into some easy steps:
1. Look up white-label VPN providers
Search for companies with:
- Strong reputation and safe technology.
- Apps that are client-friendly.
- Reseller plans that are not rigid.
- Unambiguous, reasonable terms and transparent pricing.
- Responsive support.
Note that VPN Crafter for White Label VPN are popular options. Ensure you assess the features and pricing to maximize profit margins.
2. Identify your target customer
Identify who you want to sell your product to. Would you like to serve small businesses looking to secure their data? Or perhaps focus on gamers wanting a quicker, safer connection? Possibly assist travelers wishing to avoid censorship. Understanding your audience’s demographics enables you to plan effective marketing campaigns.
3. Set the prices
Check out your competitors. Most VPNs charge between $5 to $15 per month. To maintain a steady revenue stream, offer discounts for longer subscriptions and aim to retain users for a year or more.
4. Create a marketing strategy
This is the key part. Everyone is offering VPN services, and you need to figure out how to grab an audience. Here are some ideas:
- Create blogs that provide tips on maintaining online security or privacy.
- Share VPN benefits on social media.
- Create short educational videos explaining the importance of a VPN.
- Provide free trials to attract customers.
- Utilize email newsletters to keep in touch with users.
- Run ads if you have a budget.
Through education about online security threats, the demand for VPN services continues to increase.
5. Provide great customer support
People appreciate excellent customer support, and that is what keeps a significant number of customers loyal. Help your loyal users with account issues, payment queries, or application-related questions. The good news is that many white-label vendors provide technical support, so you don’t have to deal with server problems — you just need to be a friendly face.
6. Grow and settle
After obtaining your first patrons, the next step is to ensure that they remain satisfied and their needs are being met. You may implement loyalty discounts and solicit reviews as well as referrals. Leverage customer suggestions to make changes to your website, offers, or services.
Partnerships with some specific bloggers or influencers can also be invaluable in promoting your business.
Effective Tips for Success
Below are some additional steps that may help you with your side hustle:
- Ensure you follow the law and secure user data. Use a written privacy policy, terms, and conditions on your site.
- Understand fundamental concepts in cybersecurity so that you may appear knowledgeable and build trust when addressing your client’s concerns.
- Avoid competing directly with top VPN companies. Focus on a small segment of the market and earn people’s trust over time.
- Avoid making excessive commitments that you cannot honor, and be transparent about the capabilities of your VPN.
- Offer compelling reasons for users to stay, including high-quality guides, prompt responses, honest interactions, and competitive pricing.
How Much Can You Earn?
As far as earnings are concerned, it purely depends on your marketing skills and the number of subscribers you’re able to get. For example, charging $5 to $10 per month for 100 users yields $500 to $1,000 per month. If you scale that subscriber base to 500 users, your monthly earnings would rise to $5,000.
Final Thoughts:
Among the many alternatives one could consider for venturing into the expanding cybersecurity domain, a white-label VPN is perhaps the most straightforward. You don’t need complex technological knowledge or make a large initial investment. The primary focus areas are design, promotion, and after-sales service.
A white-label VPN presents an opportunity to develop a side business aimed at helping people maintain their online privacy. Start small, nurture trust, and observe the incremental growth of your earnings over time, month by month.
