Introduction
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.
I could write an ad that says “Free iPhones!” that would get a great CTR. But unless giving away iPhones is the measure of business success for me, such an ad won’t help my business become profitable.
Image courtesy of Edmond Dantès via Pexels
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.We found that our keywords were triggering a significant number of irrelevant search queries, bringing unqualified users to the site.
CTR should never be viewed in a vacuum. It’s one of many key metrics to review when assessing the success or failure of a PPC campaign.
“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”
Olivia Rhye
Product Designer
Software and tools
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.We found that our keywords were triggering a significant number of irrelevant search queries, bringing unqualified users to the site.
CTR should never be viewed in a vacuum. It’s one of many key metrics to review when assessing the success or failure of a PPC campaign.
Image courtesy of Artem Podrez via Pexels
Conclusion
Being cited in an AI Overview boosts visibility since it’s the first result users see after their query. This positioning can significantly increase click-through rates (CTR), even for pages that aren’t ranked in the top 10 of the SERP.We found that our keywords were triggering a significant number of irrelevant search queries, bringing unqualified users to the site.
CTR should never be viewed in a vacuum. It’s one of many key metrics to review when assessing the success or failure of a PPC campaign.
